FOURDIGIT, in collaboration with the National Innovation Agency (NIA) of Thailand, will co-organize and produce “SYNC Design & Innovation in SITE 2026,” a major event hosted by Nikkei BP, to be held in Bangkok, Thailand on Friday, June 26.
This event is a special collaboration with “SITE 2026,” the largest startup and innovation technology festival in Southeast Asia, organized by the National Innovation Agency (NIA) of Thailand.
Special Event within "SITE 2026," Hosted by a Government-Direct Innovation Agency
This event has been realized through a collaboration with “SITE (Startup x Innovation Thailand Expo) 2026,” the largest startup and innovation technology festival in Southeast Asia, organized by the National Innovation Agency (NIA) of Thailand.
SITE has garnered significant attention across Asia, previously recording 30,000 attendees and approximately 2.89 million online traffic sessions. “SYNC Design & Innovation in SITE 2026” will be held as a special event on June 26, the second day of SITE 2026.
SYNCing Design and Business to Spark Innovation
In an era where the correct answers are unclear, what is required now is not an “answer” but the “ability to ask the right questions.” This is the core essence of design thinking and a design mindset. As a festival of design and innovation that explores new business possibilities by fusing Japanese design expertise with diverse Asian cultures, this event features designers working beyond existing boundaries and innovative business leaders who place design at the core of their management, sharing their practices and philosophies.
Leading Figures in Design and Business Executives Confirmed to Speak
Design is no longer limited to decoration; it has expanded into experiences and philosophies. In an age where AI becomes commonplace, a design mindset will be demanded more than ever in management and business operations. SYNC offers sessions by designers and business leaders active across various fields.
Speakers (Japan)
- H.E. Mr. OTAKA Masato (Ambassador of Japan to Thailand)
– Prof. Eisuke Tachikawa (NOSIGNER｜CEO Board of Directors, World Design Organization (WDO))
– Manabu Mizuno (good design company｜Founder & CEO / Executive Creative Director / Creative Consultant)
– Eriko Yamaguchi (MOTHERHOUSE Co., Ltd.｜CEO and Chief Designer)
– Yoshihiro Yagi (dentsu Japan｜Executive Creative Director / Growth Officer)
– Kazufumi Nagai (Professor at Tama Art University Art Director / Creative Director President of HAKUHODO DESIGN Inc.)
– Satoru Yamamoto (Dentsu Digital｜CAIO, Executive Officer Dentsu Japan｜Deputy CAIO)
– Atsushi Okumori (SIAM TAKASHIMAYA (THAILAND) CO.,LTD.｜Managing Director)
– Akio Kazama (ZOZO Inc.｜Executive Officer)
– Shinichiro Nishikawa (NTT DATA Corporation｜Head of Global Payment & Services Business Unit)
– Yasutaka Yoshida (Yamaha Motor Asian Center｜President)
– Risa Ohashi (ZIPAIR Tokyo｜Route Marketing Manager)
– Makiko Yamazaki (JETRO Bangkok｜Deputy Director General)
– Motosuke Fukuda (Takram NY｜Brand & Experience Designer)
– Kota Hikichi (Creative Director / CEO of VISIONs Inc. / Representative Director of COMMONs Association)
– Takuma Kato (SHIFTBRAIN Inc.｜CEO, iDID｜Co-founder)
– Hiroaki Sato (NIKKEI BP｜Executive Officer, Head of Corporate Planning Office)
– Tetsuo Katsumata (NIKKEI BP｜Head of Trend Media Unit)
– Yamashita Tomohito (NIKKEI DESIGN | Editor in Chief)
– Kumamon (Sales and Happiness Manager of Kumamoto Prefecture)
– Ryo Taguchi (FOURDIGIT Inc.｜CEO)
– Takehiro Suenari (FOURDIGIT Inc.｜COO)
Speakers (Thailand)
– Dr. Krithpaka Boonfueng (NATIONAL INNOVATION AGENCY (Thailand)｜Executive Director)
– Inthaphan Buakeow (Creative Economy Agency (Thailand)｜Deputy Executive Director)
– Dr. Supakorn Siddhichai (depa, Bangkok｜Chief Information Officer, Group Executive Vice President (Smart City, Digital Innovation and Ecosystem))
– Dr. Surapant Meknavin (Office of National Higher Education Science Research and Innovation Policy Council (NXPO) / Ministry of Higher Education, Science, Research and Innovation, Thailand｜Program Director)
– Dr. Nares Damrongchai (Institute of Business Economics Research and Development – IBERD Thailand｜Board Member)
– Prof. Dr. Sarich Chotipanich (King Chulalongkorn Memorial Hospital｜Deputy Director (Facility Development and Management))
– Suebsit Sarntisart (Bank of Ayudhya PCL｜Global Business Synergy Director)
- Dr. Srikanya Yahtip (BrandAge–Chuo Senko Research House | Executive Consultant/Chuo Senko Asia Co., Ltd. | Executive Advisor)
- Chatchai Dusadenoad (National ITMX Co., Ltd. | Managing Director)
– Jinn Powprapai (CJ WORX | Co-Founder)
– Sumpatha Jadee (Farmgroup｜Senior Designer)
Featuring Wednesday Campanella! A Fusion of Live Music and Innovation
In addition to the business and design sessions, live music performances by artists will also be held. By showcasing performances from notable artists that symbolize the fusion of business and creativity, we aim to reach a broader audience.
– Wednesday Campanella
– KIKI
– EYE VDJ MASA (with ALS MASATANE MUTO)
– Takahito Uchisawa
– STEREO DIVE FOUNDATION
– Tom Kawada
– Hana Taguchi
– Ohzora Kimishima
– Kittiporn Prapan (inmintcondition)
The latest information will be updated on the official website from time to time. Please take a look.
Event Overview
Date: Friday, June 26, 2026
Venue: 5th Floor, Siam Paragon (Bangkok, Thailand)
Website: https://syncforum.asia/en/
Organizer: Nikkei Business Publications, Inc.
Planning, Production & Co-organizer: FOURDIGIT Inc.
Co-organizer: National Innovation Agency (NIA), Thailand
Production Cooperation: Y's Connection Inc., iDID
