A practical service design education program offered by FOURDIGIT has been adopted as one of the credit courses at the Department of Library Science, Faculty of Arts, Chulalongkorn University in Thailand. The first class was held in October 2025.
This program has been adopted as part of the credit courses offered by the Department of Library Science, Faculty of Arts, Chulalongkorn University, Thailand. Chulalongkorn University is a prestigious national university with the longest history in Thailand and has been ranked as the country’s number one university in three major global rankings: the World University Rankings 2025, QS World University Rankings 2025, and Asia University Rankings 2024.
This marks the third university to adopt our program, following King Mongkut’s University of Technology Thonburi (KMUTT) and the Thai-Nichi Institute of Technology (TNI). A total of 28 students majoring or minoring in information studies participated in this round. We plan to bring the program to additional universities in Thailand and to develop customized versions for corporate training.
Program Overview
Practical Learning Program in Service Design for Future Leaders
By gaining insight into the state of design in the new era, changes in design values, and historical background, and by experiencing the same process as actual practice, students can acquire a broader perspective from learning that cannot be obtained from lectures alone.
Features
– Practical curriculum based on real service design practices
– Interactive learning environment with small class sizes
– Systematic learning combining lectures and hands-on practice
Structure
– Lectures, Individual Work & Team Discussions
Participants learn about experience design, service design, and the value of design in the digital market based on FOURDIGIT’s practical experience. The program emphasizes understanding through individual work and team discussions rather than passive lecture attendance.
– Design Workshop
Participants experience workshop methodologies used by FOURDIGIT in their business operations. They engage in the design process of creating new services using accessible themes.
– Presentation and Summary
Participants consolidate workshop discussions into a service concept and deliver presentations. Following worksheets, they discuss various service-related areas and package their ideas for clear communication to others.
Comment from the instructor team at the Department of Library Science
“After actually seeing the program content, we felt that it was something that students should definitely take part in, so we decided to include it in our course.
The teaching materials and the overall program content were extremely well thought out, and we believe it greatly deepened the students’ understanding of service design. We were particularly impressed by the importance of service in product purchases. We believe it was a great opportunity for our students to apply the service design theory in a practical setting. This experience significantly enriched their overall learning.”
Background of the initiative
The digital economy in Southeast Asia is growing rapidly, but there aren’t enough experienced design professionals in the region. Similar challenges exist in education, where students have limited opportunities to develop practical skills despite today’s design jobs requiring knowledge of both business and technology. As a result, companies find it difficult to hire qualified designers and need to invest heavily in training new employees.
To address these challenges and promote design as a business solution, we have been collaborating with Thai universities, sharing our expertise in developing design talent.
We specialize in service design, branding, and customer experience design, and continuous improvement support in Japan and Southeast Asia. We also provide corporate training programs. In Okinawa, we run successful projects that combine local job creation with digital design education.
Based on these experiences, we aim to improve design education in Thailand while helping organizations develop talent more efficiently and reduce their training costs.
About Chulalongkorn University
Chulalongkorn University is Thailand’s oldest and most prestigious national university. It is recognized as the country’s top-ranked institution in three major world university rankings: the World University Rankings 2025, the QS World University Rankings 2025, and the Asia University Rankings 2024. In the QS World University Rankings 2025, it is ranked 277th in the world and 43rd in Asia, maintaining its position as Thailand’s top university for 16 consecutive years.
Address: Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Website: https://www.chula.ac.th/en/
Established: 1917
