The FOURDIGIT-produced “TOKYU Garden City – Visual Identity and Website” was awarded the silver prize in the Website & Web Design category at the A’ Design Award & Competition, an international design competition held in Italy. FOURDIGIT’s joint Japan-Vietnam team was responsible for everything from user research, art direction, and content design, to implementation.
About TOKYU Garden City
TOKYU Garden City is an urban development project by BECAMEX TOKYU CO., LTD. in Binh Duong New City, Vietnam. With the keyword “Always NEW!” as the concept of the city, this project is taking on advanced initiatives and promoting sustainable urban development in Vietnam. The visual identity and website were redesigned to celebrate the 10-year anniversary of its development in 2022. This award was given in recognition of these efforts.
The website includes not only basic information about the city, but also a wealth of content that conveys its charm, such as the “Discover” page, which introduces various people who live there, and the “Lifestyle” page, which tells the story of life in the city. Based on the concept of “Always NEW!”, the growing city is expressed through light-filled photographs and minimalist elements.
Award: A’ Design Award & Competition
Category: Website and Web Design Category
Rank: Silver A’ Design Award
Public information about the award: https://competition.adesignaward.com/gooddesign.php?ID=140456
About the A’ Design Award & Competition
The A’ Design Awards & Competition is one of the world’s largest design competitions, recognizing outstanding designs, design concepts, products, and services. Its goal is to create opportunities to support and widely publicize excellent design for a better future. With “Ars Futura Cultura” as its motto, the organizers believe that “The future is shaped by art, design, and technology” and celebrate excellence in design for the sake of a better future.