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Dream OnBranding and experience design of FLEX Park Tokyo

Create future experiences together that don't exist yet

Dream On (formerly known as CARTIVATOR) is a volunteer organization whose mission is to "Pursue dreams and create a future full of dreams" and aims to create a mechanism for people to take the first step toward realizing their dreams. As a design partner, FOURDIGIT supports its brand communication and experience design.
Solution / Output
Strategic PlanningUX DesignArt DirectionVisual DesignFrontend Development
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Renewal of CI to express the ever-changing team

We were in charge of the branding, including the logo and website, for the renewal of the CI in conjunction with the name change of the organization. The D and O in the logo mimic the shape of a cell in the process of fusion, symbolizing the ever-changing nature of the team. The motion like cell division spreading out to the left and right is a reflection of the project's goal of moving into the future and the past and continuing to create something.

Design the excitement of future experiences

As the first phase of the project, Dream On has opened "FLEX Park," a theme park where visitors can experience life in the future. Visitors will be able to experience the future by riding a "time machine to the future", a five-sense immersive VR experience.
We provided design support for the process of materializing the team's ideas in mobility, space, VR content, and website.

Client

​​Volunteer organization "Dream On"

Credit

UX CONSULTANT
Takehiro SUENARI
TECHNICAL CONSULTANT
Nobuyuki NISHIGAKI
UX DESIGN
Miwa HORIUCHI
ART DIRECTION
Yasuhide ARAI
DESIGN
Nonthavit JITSUPA
UX DESIGN ASST
Hidenobu HAMA
DEVELOPMENT
Toshiki SHIGIHARA

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