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TSI HOLDINGSNew Graduate Recruitment Site

Recruitment Branding That Conveys the Appeal of Fashion Companies

TSI Holdings, which has established various brands in and outside Japan, is developing a multifaceted fashion business with a focus on apparel, and such includes e-commerce, sales agencies, restaurants, and cosmetics, to name a few. As TSI Holdings was strengthening the capabilities of its human resources to utilize its economies of scale, we designed a recruitment site with the aim of acquiring more new graduates.
Solution / Output
Contents DesignUI DesignArt DirectionVisual DesignFrontend DevelopmentProject ManagementMotion Design
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Conveying the Attractiveness of a Fashion Company

The previous official recruitment site was limited to posting job search information without introducing the appeal of a fashion company, and thus had problems in recruiting suitable human resources. The project was started in order to solve these problems and increase the entry rate and job offers. We aimed to create a new graduate recruitment site which can impressively convey the work environment, the job content, and the appeals of working in the fashion industry.

Converting Difficult-To-Understand Information Into Easy-To-Understand Designs

The site concept was set as “work that maximizes diverse personalities and brand”. We designed a site structure which introduces in stages the attractiveness of work styles by showing a variety of brands and different occupations, careers after joining, and other benefits that will be received.
Regarding the introduction of highly specialized departments, we worked together with the staff to create attractive content that can easily reach student job seekers.

Fostering the Brand Image Through Detailed Direction

We directed every detail from the shooting to illustrations and motion graphics to express the brand image throughout the website. We achieved speedy rendering even while challenging ourselves to create new expressions with interactive elements such as eye-catching illustrations and animations scattered in various places.

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Client

TSI HOLDINGS CO., LTD.

Credit

PRODUCE
Ryo TAGUCHI
PROJECT MANAGEMENT
Kana AMAGASE
ART DIRECTION
Tomoki TOI
LEAD DESIGN
Yoji SATO
DESIGN
Manami NOMURA
DEVELOPMENT
Tsubasa NAGAI
CODING
Akari ITO

Awards

Other Projects

Nitoms

Symbolic Visual Design for Attractively Introducing Various Products

Information ArchitectureUI DesignArt DirectionVisual DesignFrontend Development
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