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KashiwabaraCorporate Website

Unifying the Brand Image of the Group Company to Clarify the Value Provided by Each Company

We redesigned a total of 13 sites which included the corporate sites of Kashiwabara Corporation and its related companies. By unifying the design system and adopting it to all sites, a unified experience was produced. With visuals that express each company’s business in an iconic manner, we communicated the value provided by each and built a design that cultivates the brand image through synergistic effects.
Solution / Output
ResearchAnalysisStrategic PlanningInformation ArchitectureDesign Language SystemContents DesignUI DesignArt DirectionVisual DesignFrontend DevelopmentProject Management
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To Deliver “One Kashiwabara”

The Kashiwabara Group provides comprehensive services related to daily life such as land search, construction, maintenance, and management. Upon reaching its 70th anniversary, the company aimed to renew its corporate identity under the message “One Kashiwabara”. In addition to redesigning the logo, group message, company information, etc., the website was also redesigned. FOURDIGIT was responsible for the redesign of a total of 13 corporate sites of Kashiwabara Corporation and its related companies in order for users to have a unified experience of “One Kashiwabara” on the web.

Symbolic Visuals That Emphasize Unity and Expertise

We created visuals that deliver the spirit of the new group message. The spirit of challenge of Kashiwabara was expressed using the image of “wind”. Then, with “wind” × ”what each company can do” as the template, the key visual for each company was developed. The series of visuals expresses Kashiwabara’s innovative attitude, which fuses “continuously changing attitudes” and “unchanging activities”. While fostering Kashiwabara’s brand image, they became symbolic visuals which represent each company’s characteristics.

Expressing “One Kashiwabara” Also With Seamless Transitions

FOURDIGIT unified the structure and information design to allow users to have an integrated experience of “Kashiwabara” on each company site. First, we built a new Kashiwabara Group website and designed it in such a way that each company’s role can be viewed while seeing the bigger picture. Moreover, the boundary between the group site and each company site was eliminated as much as possible allowing for seamless movement between the sites.
In addition, we unified the styles such as margins and typography with design systems and applied the same to all pages to create an experience of a sense of unity. The parts and interactions are based on the sky-blue corporate color and were developed with the motif of “lines” and “connections”.

Client

Kashiwabara Corporation

Credit

PRODUCE
Yuichi NITA
STRATEGIC PLANNING
Taiji NISHIMOTO
PROJECT MANAGEMENT
Taiji NISHIMOTO , Kana AMAGASE
INFORMATION ARCHITECTURE
Yuichi NITA , Taiji NISHIMOTO
ART DIRECTION
Daiki NAWA
LEAD DESIGN
Tomoki TOI
DESIGN
Hiromi TANAKA
DATA ANALYSIS
Masashi MIZUTANI
TECHNICAL DIRECTION
Yoshitaka SHINMURA
CODING
Tsubasa NAGAI

Partner

AGENCY
Ito Research Institute Inc.
MASS PRODUCTION
truegio k.k.

Awards

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Strategic PlanningInformation ArchitectureDesign Language SystemContents DesignArt Direction
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