EarthMondahmin Brand Website
Design update in line with brand strategy to make it easier for viewers to find the products.
Mondahmin has been developing products in answer to the worries people of various ages have about their mouths, in line with the brand concept "resolving mouth worries for people from all walks of life." FOURDIGIT designed a brand site that makes it easy for viewers to see the extensive product range and to experience encounters with the products they are looking for. We also optimized content marketing by sifting out the high demand potential keywords. While respecting the existing brand image, our updated design turned the website into one that accentuates the brand’s strengths.
Improving the UI so Viewers Experience Encounters with the Products They Are Looking for in an Extensive Range
Improvement of product range listings by introducing a filter function and by limiting the information that is visible. We created new webpages for every product and created a structure that allows viewers to read about the product features in detail on each webpage. We also made improvements that enable viewers to experience encounters with the products they are looking for by introducing a "search by effect and purpose" interface. Our design allows viewers to experience the diverse product range, an appealing aspect of the brand, from the homepage onwards.
Optimizing Content Marketing on the Basis of Demand Data
Analysis of past access log data to establish existing content importance and website paths. We also sorted "mouth worries" into categories and developed content to respond to medical needs. We sampled the related keywords with high demand for each theme and strengthened appeal by incorporating them into the content. We recreated the content so that it gives viewers a deeper understanding of the strengths of Mondahmin in “resolving mouth worries” for all generations.
Design Update in Pursuit of Mondahmin Brand Identity
The key visual aims for viewers to envision "life with Mondahmin" by cutting the product itself into the surrounding scenery, not just showing the product by itself. Putting the "subtraction" in the field of view gives more prominence to Mondahmin's sense of presence and refreshing feeling, and the feel of the photos gives expression to a texture that impresses. While respecting the existing brand image, We gave the Mondahmin website a contemporary update with a clear design permeated by the brand colors.
- Taiji NISHIMOTO
- PROJECT MANAGEMENT
- Chihiro MORI
- INFORMATION ARCHITECTURE
- Minori ITAYA
- ART DIRECTION
- Yoji SATO
- TECHNICAL DIRECTION
- Shogo YUSUNOKI , Tsubasa NAGAI
- Daisuke MATSUMOTO , Motoki WATANABE
- Shuhei YOSHIDA