Dignity, Honesty, and Tradition were the design concepts. The guiding theme was to convey information honestly, not simply pursue novelty, so our aim was to ensure delivery of the information that needs to be delivered, while avoiding overly decorative features. We produced a common design frame to express Gakushuin’s essential character consistently across all the sites. We created that sense of consistency through common elements such as navigation and buttons, as well as the design systems, including typography and margins, while the sites’ key colors represent the distinctive characteristics of each school, on a base of Gakushuin blue. We formulated the details of each site with reference to the various educational principles and teachings of the various schools, for example, we used pop motifs with vibrant rounded corners and circles for the Primary School site, while we used photos of dignified landscapes for the Girls’ Junior & Senior High Schools site.

We enabled smartphone support with responsive web design, and reduced operating costs by overhauling the information design and consolidating the content. The sites can now continually deliver the latest information to students and parents/guardians amid the fluid circumstances the schools face.